Wednesday, 28 January 2015

What Is Blogger Outreach ?

Blogger outreach can be defined as process of finding, communicating, engaging blogger for publishing of review or comment of your product and services to build brand, drive relevant traffic and increase visibility.

Blogger outreach process involve following activities

  • Blog outreach strategy
  • Finding niche keywords for research
  • Research the web to find the relevant personal blogger
  • Communicating with bloggers
  • Sending outreach mail to blog owners
  • Engage blogger for content 
  • Sending content and getting it published
  • Making long term relation with bloggers

There are many more small functions which I will be listed in next post. Blogger outreach is not outsourced fully. Blog research work is outsourced and pitches are done in house.  
Learn more about Definition of blogger outreach here